Late last year we released Hosting Facts’ first list of internet, e-commerce and hosting statistics for 2016. The list became an extremely useful resource that has been overwhelmingly shared and linked to — even on some of the biggest publications in the world. However, things move really fast on the Internet, and a lot has changed since we published that first list.
Here’s an updated list, which includes additional internet facts and stats for 2017 as well as updates on the current status of some of the facts included in the original list.
Internet Statistics 2017
There are now 3.74 billion Internet users in the world as at March 2017. This is compared to 3.26 billion Internet users in 2016.
Asia is the continent with the most Internet users. In fact, interestingly, the number and percentage of Internet users in Asia has gone up compared to 2016. Asia now accounts for 50.1 percent, or more than half, of all Internet users in the world. The runner up is Europe, with 17 percent of all Internet users.
China has the most Internet users of all country. At over 731 million Internet users at the time of writing this, China currently accounts for more than 25 percent of Internet users worldwide — a notable increase compared to 21.97 percent of worldwide Internet users from last year.
The number of people using the Internet in China is more than double the population of the U.S.
As at January 2017, the United Arab Emirates is the country with the highest Internet penetration in the world — with an impressive 99 percent of its citizens, or about 9.2 million people, using the Internet.
The internet influenced sales to the tune of $2.1 trillion in 2016.
For the very first time in history, with a projected $205 billion Internet ad spend compared to a projected TV ad spend of $192 billion, global internet advertising spend is expected to exceed TV advertising spend in 2017.
Over 2 million blog posts are published on the Internet every day.
Over 5.5 billion Google searches are made every day.
Domain Name Statistics 2017
There are currently over 330.6 million registered domain names as at the first quarter of 2017. This explains why it can be difficult coming up with a good domain name that is yet to be taken. Thankfully, we have prepared a list of domain name generators for you.
Domain name registrations have grown by 3.7 percent year over year.
About 38.8 percent of all domain names use the leading .com domain name extension.
There are 1,547 domain name extensions (TLDs) as at the 17th of August 2017.
The most expensive domain name ever sold is LasVegas.com, which was bought in 2005 for a whopping $90 million.
Web Hosting/Website Statistics and Facts 2017
As at August 2017, there are 1.24 billion websites in the world.
The world’s first website was published on August 6, 1991 by British physicist Tim Berners-Lee.
51.8 percent of all internet traffic comes from bots, while only 48.2 percent of internet traffic comes from humans.
Google is the world’s most visited website, followed by Youtube and Facebook. Chinese search engine Baidu is the world’s fourth most visited website.
With 58.8 percent market share and about 20.6 million active sites, WordPress is the world’s number one CMS. It hosts sites like The New York Times, Forbes and even the Facebook Blog and has been powering blogs created since 2004.
The number of hacked sites in 2016 increased by 32 percent compared to 2015 — and Google has publicly said it isn’t expecting this to reduce anytime soon. We have a guide on how to secure WordPress from hackers.
E-Commerce and Conversion Statistics 2017
The e-commerce industry is responsible for about $2 trillion in annual sales.
For every $92 spent on generating traffic and getting customers, only $1 is spent on converting these customers.
Only 35 percent of shoppers are willing to pay for delivery on online orders at all. The remaining 65 percent are unwilling to pay for shipping on online orders.
$0.56 of every dollar spent in an offline store is influenced by a digital interaction.
Only 22 percent of businesses are satisfied with their conversion rates.
Men spend 28 percent more money online than women.
People spend an average of 5 hours per week shopping online.
95 percent of Americans shop online at least yearly.
Price determines where 87 percent of Americans shop. Shipping cost and delivery speed determine where 80 percent shop, and availability of discount offers determine where 71 percent shop.
Being in the first position in Google will result in a click through rate of 34.36 percent for desktop computers and a click through rate of 31.35 percent for mobile devices.
Businesses that calculate ROI are more likely to have an effective marketing strategy — up to 72 percent.
Adblocking cost businesses over $22 billion in 2015 alone.
58 percent of buyers want the first sales call to include information about pricing while 65 percent of people want the first sales calls to be focused on goals.
55 percent of ecommerce sales occur in branded stores while only 45 percent of sales occur through marketplaces.
Of the sales that occur through online marketplaces, Amazon is responsible for about 80 percent of sales.
An average of $488 is spent annually shopping on online marketplaces.
The best day to send an email is on a Wednesday, and the worst day to send an email is on a Thursday.
Slow loading websites cost the U.S. e-commerce market more than $500 billion annually. To avoid that, go and find yourself a reliable host from those web hosting reviews.
8 out of 10 consumers will shop online if offered free shipping.
Personalised recommendations can increase conversion rates by up to 5.5 times.
51 percent of U.S. online shoppers cite slow site loading times as the top reason they abandon a purchase.
While mobile internet usage is high, desktop and tablet internet usage still leads for conversions; an estimated 8.52% of desktop users add to cart and an estimated 2.78% convert to sales. This is much higher than Smartphone conversion rates with an estimated 4.70% add to cart rate and an estimated 0.80% sales conversion rate. The number is much higher when you consider conversion rates from tablets and other mobile devices, but desktop still leads when it comes to actual sales.
An increase in site speed from 8 to 2 seconds can boost your conversion rate by 74% (this is based on data monitoring real user activity from 33 major retailers).
Increasingly shrinking attention span keeps influencing e-commerce; in 2010, a page that took 6 seconds to load suffered a 40% loss in conversion. Today, a page that takes 6 seconds to load will experience a 50% loss in conversion.
The abandonment rate for mobile shopping cart is higher (at 97%) than that of desktop shopping carts (at 70 – 75%).
The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish (at 9 seconds). This was revealed by a recent study by Microsoft Corp. that surveyed 2,000 people and monitored brain activity of 112 others using electroencephalograms (EEGs).
Worldwide B2C e-commerce sales reached $1.7 trillion in 2015, and it is estimated to reach $2.35 trillion by 2018.
A single second delay in your website loading time can result in a 7 percent loss in conversion, and 40 percent of web users will abandon a website if it takes longer than 3 seconds to load.
Mobile Internet Statistics and Facts 2017
There are more mobile Internet users than desktop Internet users. There are 3.5 billion global mobile Internet users as at August 2017.
Mobile devices influenced sales to the tune of over $1.4 trillion in 2016.
Mobile commerce revenue was $170 billion in 2016, and it is estimated to be $694 billion by 2019.
The average order value for online orders placed on Smartphones is $115.52 while the average order value for orders places on Tablets is $106.98.
Of the 2.79 billion active social media users in the world, 2.55 billion of them actively use their mobile devices for social media-related activities.
90 percent of the time spent on mobile devices is spent in apps.
Mobile traffic is responsible for 52.21 percent of internet traffic — compared to 42.16 percent from the previous year.
While the total percentage of mobile traffic is more than desktop, engagement is higher on desktop. 55.9 percent of time spent on sites is by desktop users and 40.1 percent of time spent on sites is by mobile users.
By 2020, mobile commerce will account for 45 percent of all e-commerce activities — compared to 20.6 percent in 2016.
Engagement is up to four times better on mobile apps than on mobile web.
At least 70 percent of people dislike mobile ads.
About 400 million mobile users use ad blockers to avoid seeing ads on their mobile devices.
30 percent of all mobile commerce comes from mobile devices.
Mobile ad spend is expected to represent 72 percent of all digital ad spend in the U.S. by 2019.
82 percent of people use their smartphones to research purchases they are about to make in a store.
66 percent of shoppers have decided not to buy an item they were considering buying due to shipping costs.
72 percent of females and 59 percent of males have abandoned a purchase due to shipping costs.
78 percent of shoppers want e-commerce sites to include more images on their products pages.
Social Media Statistics 2017
There are 2.79 billion active social media users in the world. This is an increase of 21 percent from 2016.
Facebook now has over 2.01 billion monthly active users.
Instagram has 700 million monthly active users.
Twitter has 328 million monthly active users.
LinkedIn has 112.5 million monthly active users.
28 percent of adult internet users use Instagram.
Over 85 million photos and videos are shared on Instagram daily.
Visual content is 40 times more likely to be shared on social media than any other type of content.
Facebook status updates with images get 2.3 times more engagement than Facebook status updates without images.
People are 80 percent more likely to read content that has colored visuals.
Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media.
4 out of every 10 mobile user uses Facebook messenger.
Mobile is responsible for 87 percent of Facebook’s ad revenue.
Social media influences the shopping activities of 23 percent of online shoppers.
30 percent of online shoppers are willing to purchase a product on social media sites.
Social media ad spend is expected to overtake newspaper ad spend by 2019.
Resources and statistics used in this post