You may not make website speed a priority, but when you realize that it can impact your profits, you’ll want to. Research shows time and time again that bounce rates and abandon rates for your shopping cart increase as your site’s loading time increases. That means that conversion rates and profits will steadily decline the longer your site takes to load.
The solution? Adopt tactics and tools for speeding up your website.
The problem is that investments in professional services and independent third party audits can be high for small businesses. Luckily, there are ways around that, such as by using free tools and incorporating customer outreach and feedback into your strategy.
But if you’re not yet convinced that you even need a strategy for speeding up your website, allow us to change your mind. In the infographic below, we highlight important stats and figures that show just how vital your website speed is and the type of impact it can have on your business.
P.S. If you need a fast, but cheap hosting provider (avg. load time below 550ms), then I’ve compiled a list of them below:
- A2 Hosting (Review) (~200ms)
- MDD Hosting (Review) (~400ms)
- A Small Orange (Review) (~490ms)
- HostNine (Review) (~510ms)
- SiteGround (Review) (~520ms)
- inMotion hosting (Review) (~550ms)